CAPITAL ONE, DIGITAL COPYWRITER AND CONTENT EDITOR, MCLEAN, VA (July 2016 – July 2017)

Created copy, voice, landing pages, FAQs and collateral for Capital One’s CreditWise—a free tool designed to check and monitor your credit score. Brainstormed and evolved the initial copy, voice, emails, landing pages and collateral for Capital One’s personal loan program. Developed powerful, engaging and empathetic copy designed to grab the customer’s attention, elicit a response and a reaction. Expertly executed creative strategies and solutions with the assistance of cross-functional teams. Seamlessly worked across multiple channels—digital, print, direct mail and social media—to create original and on-brand copy. Wrote compelling headlines, succinct product copy and benefits, powerful stories, emails, landing pages, app notifications, harmony copy, taglines, video scripts, instructional documents and legal disclaimers.

Participated in story angle development, long- and short-form storytelling, credit score and fintech blogs for Capital One and Forbes Magazine, participated in team brainstorms and pitch writing. Gathered, organized and translated technical banking and financial jargon into easy-to-understand, compelling copy. Participated in Customer Focus Groups to understand, feel, and address the pain points and stressors facing former, current and future customers—and tell their story to a wider audience.